24 CHALLENGES TO RING IN THE NEW YEAR
29 November 2024
The New Year is almost here, and it’s the perfect time to challenge yourself and your team to kick off 2025 with fresh energy and creativity! We’ve put together 24 fun and inspiring challenges to help you start the year on the right note. From tackling new projects to pushing your limits, these challenges are designed to inspire and motivate you.
- Spy on your competitors: What are they doing well? What could they improve? Learn from their successes… and mistakes!
- Do a website usability test: Get someone who’s never seen your website to try it out. Watch them fumble (or fly!) and make notes.
- Practice active listening: Pay close attention to client feedback. They’re telling you exactly what they need — if you’re really listening.
- Take a walk on the wild side: Try a new marketing tactic today. Who knows where it’ll lead? (But it’s probably somewhere awesome.)
- Explore the psychology of colour: Colours aren’t just pretty — they mess with people’s emotions! Find out how you can use that to your advantage.
- Answer your customers' FAQs: Write a blog post answering the most common question you get. Bonus points for making it fun!
- Make your website mobile-friendly: Seriously, no one’s got time for “pinch and zoom.” Make your site smooth and easy on the thumbs.
- Ask your customers for feedback: Run a poll, send a survey, or just ask them directly. It’s the best way to get to know what they really want.
- Experiment with different design trends: New styles are popping up everywhere — dive in and try something fresh to keep things exciting.
- Experiment with a new marketing channel: Maybe it’s TikTok, maybe it’s a podcast — but you won’t know till you try!
- Unleash the creative beast: Gather the team for a brainstorming session. Let ideas fly — the more bizarre, the better.
- Roll out the welcome mat: Set up an automated email to greet new subscribers like they’re your best friend. Warmth = loyalty.
- Create a free downloadable resource: A template, checklist, or e-book that your audience will love to download and share.
- Become a review rockstar: Respond to every review (good or bad) like you’re the happiest person on the planet. It’ll make you look like a pro!
- Use high-quality images: Ditch the blurry stock photos and invest in some killer visuals that make your brand pop.
- Use icons for website navigation: Make your website look sleek and fun by adding icons that are easy to understand and oh-so-pretty.
- Give visitors a second chance: Retargeting ads = second chances! Bring back those visitors who didn’t hit “buy” the first time.
- Brag about your brand: Create a case study that shows off your company’s best results. It’s time to own your success.
- Rethink your brand voice: Does your brand sound like you? Take a moment to really consider if your tone fits your personality.
- Put your emails to the test: A/B test your subject lines and content. Find out what makes people open — and what makes them hit delete!
- Design a unique brand pattern or texture: Add a little something extra to your visual identity. Think: subtle patterns, cool textures, or creative backgrounds.
- Conduct a brand audit: Take a step back and assess how your brand is doing. What’s working? What needs a makeover?
- Optimise your website's loading speed: Nobody likes a slow website. Speed it up for a smoother user experience and happier customers.
- Refresh your colour palette: It’s time for a new look! Play around with a fresh, trendy colour scheme that catches the eye.
Then again, if you need help executing any of these challenges, we’ve got you!
