Social media has evolved so much over the last couple of years that you might be asking yourself “is it all even worth it?” The answer is a resounding YES!

Social media is a vital leg of any branding strategy, and – when done right – it’s a powerful tool for getting your brand out there. But if you need a bit of help, Calypso has got you covered.

Check out some of these handy articles to understand the true power of social media and how to wield it.

Social Media No-Nos

Look, we get it! Not everyone was born with a mobile phone in one hand and a calendar in the other. But the first step to getting it right is understanding what NOT to do. Check out this article to find out where you’re missing the mark with your social media planning and strategy.   


Tips to Get You Started

The world of social media is very confusing, especially for those of us who aren’t Gen Z’ers. That’s why it’s important to put in the time to learn – or partner with a company who understands social media. Check out these key tips to get you started.


The Power of Staff Networking

What if we told you that you have a secret marketing weapon hiding inside your business? And more importantly, what if we told you this weapon is essentially free to use? The answer is simple: your employees. Find out how to unlock the power of internal networking.


Social Management vs. Marketing

We often get questions from our clients about Facebook management and Facebook marketing. And no, they’re NOT the same thing. Check out this list of frequently asked questions to get the answers to all your burning Facebook FAQs, in one go! 


The Power of Ethical Design

Ever since Netflix brought out the Social Dilemma documentary, everyone’s been talking about around ethical design, transparency and the like. Now, you might be thinking: as a social media expert, how does calypso practice ethical design? Wonder no more!





This Youth Month, we are making it our mission to learn from our youth. That’s why we asked our youngest design unicorn Tina what advice she would give us – as a young creative in the industry:

"Creative industries are hungrier than ever for the innovation and fresh perspectives offered by the new generation of creatives. That being said, things aren't always going to be easy, but hopefully, they'll be worth it, and all that matters is that you're engaging, exciting and ready to get no sleep. No one has your ideas, and no one brings them to life the way you do!

Don't forget you have to sell yourself. Be true to yourself because we live and die by our talent as designers in a creative industry. It's all that we have. It's our "fuel" in life. Become your very own design unicorn being ruthless with your talent."