Inside Scoop

... Expert Intel

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Branding
Marketing
General

4 REASONS TO LOVE YOUR OWN BRAND

You might think to yourself, “of course I love my own brand! Such hogwash!” But take a minute –a REAL minute –to think about this: Do you love making money, or do you truly love your brand?

Design
Marketing
Branding
General
Copywriting

LET'S DO 2021 DIFFERENTLY

With 2020 behind us, it’s time to focus on the new chapter before us: An opportunity to start afresh and make big changes. But it’s not quite that easy–and truth be told, we’re all still a little mentally bruised after the difficult year we’ve had...

General
Marketing
Copywriting
Branding

GEAR UP FOR THE UNKNOWN

If someone told us that we’d spend most of 2020 in lockdown, we probably would’ve laughed in disbelief! We had high hopes for that year, much like we do for 2021 –but who’s to say what this “year of unknown” has in store for us?

Social Media
General
Branding

ARE YOU FACING A SOCIAL DILEMMA?

Ever since Netflix brought out The Social Dilemma documentary, the world has been on fire with conversations around ethical design, transparency and personal data being sold as a product.

Marketing
Branding
Design
Copywriting

DESIGNED MY CI - NOW WHAT?

We’re diving straight into tips & tricks for translating your corporate identity into practical, usable elements that will make your brand POP.

Marketing
Branding
Design
Copywriting

HOW STRONG IS YOUR BRAND'S FOUNDATION?

It’s time we talked about your corporate identity –that “dead horse” that’s been gathering dust in the corner for so many years. Or maybe you don’t even have a CI*to begin with and you don’t see the need.

General
Marketing

WE NEED TO TALK ABOUT CASUAL SEXISM IN BUSINESS

As a women-run agency, we can spend hours telling you about the sexism and discrimination we experience on an almost daily basis.

Branding
Marketing
General

3 WAYS TO BUILD A BRAND ON POSITIVE VIBES

When you open Facebook, Instagram, news sites and even your email, it’s all negativity, negativity, negativity.

Social Media
Copywriting
Design
General
Marketing

5 THINGS LOCKDOWN HAS TAUGHT US

If someone told us 6 months ago that we would have to move our entire business into the virtual space, we would have probably laughed! But here we are.

General
Social Media
Website & App Development
Branding
Design

THE SILVER LINING TO COVID-19

The Coronavirus pandemic has certainly opened the door to difficult times, but that isn’t the only door that opened. See, if you’ve known us for a while, you’ll know that at Calypso we’re always looking for that silver lining.