Inside Scoop

Ever since Netflix brought out The Social Dilemma documentary, the world has been on fire with conversations around ethical design, transparency and personal data being sold as a product.

We’re diving straight into tips & tricks for translating your corporate identity into practical, usable elements that will make your brand POP.

It’s time we talked about your corporate identity –that “dead horse” that’s been gathering dust in the corner for so many years. Or maybe you don’t even have a CI*to begin with and you don’t see the need.

As a women-run agency, we can spend hours telling you about the sexism and discrimination we experience on an almost daily basis.

When you open Facebook, Instagram, news sites and even your email, it’s all negativity, negativity, negativity.

If someone told us 6 months ago that we would have to move our entire business into the virtual space, we would have probably laughed! But here we are.

The Coronavirus pandemic has certainly opened the door to difficult times, but that isn’t the only door that opened. See, if you’ve known us for a while, you’ll know that at Calypso we’re always looking for that silver lining.

What if we told you that you have a secret marketing weapon hiding INSIDE your business? And more importantly, what if we told you this weapon is essentially free to use?

The answer is simple: Your employees.

We are unbelievably lucky to be associated with some of the most incredible clients. Whether you are a big game changer in the industry or a small start-up, we love and adore you and we look forward to continuing our relationship with you.

No, we're not saying you need to book your entire team in for a Botox treatment and a spa day. It’s time to relook your brand and maybe consider how you can revitalise your logo, website and more.