Inside Scoop

Something you should know about us: We’re not here to flatter you, we’re here to grow your brand. So, this month we’ve got some strong (and unpopular) opinions about your brand that you and your current agency (if it’s not us) might not want to hear, but probably should.

Ever feel like your brand is playing an epic game of hide-and-seek… and losing? You’re posting, you’re talking, you’re connecting, but it feels a bit like you're shouting into the void and hearing crickets. If you can relate, it might be time to reconsider your strategy. Here’s why your audience might be looking through you and how you can turn things around!

You got 99 problems, but your marketing shouldn’t be one. All of us have bad habits – it happens! But sometimes those little problems can be standing between you and a world-class marketing campaign. So, let’s help each other out and work together to eliminate these little bug bears… so that we can create pure magic!

It's the month of love – a time when everyone is looking around for red and green flags. So, why not take a moment to think about some of the RED FLAGS that might be stopping a customer from falling in love with your brand?

We believe in your brand… do you? Here are 4 things we bring to the table to help you take your brand to the next level in 2025.

The New Year is almost here, and it’s the perfect time to challenge yourself and your team to kick off 2025 with fresh energy and creativity! We’ve put together 24 fun and inspiring challenges to help you start the year on the right note. From tackling new projects to pushing your limits, these challenges are designed to inspire and motivate you.

Over the course of this year, we answered some of our clients’ frequently asked questions over on our social channels. So, let’s reflect on some of these questions and give you the answers you’ve been looking for.

It might sound crazy, but did you know that typefaces have personality?

When used in the right context, they can convey emotions, attitudes, and characteristics through their design elements. And in true Calypso spirit, we’re going to unpack it for you so you can see for yourself!

You probably know by now that colours form the very building blocks of design. But did you know that colours have the ability to evoke emotions, aspirations and even action in the mind of your customer? Let’s delve into some of the most popular colours and how you can use the “brain energy” behind it to your brand’s strategic advantage!

The brand marketing world is full of big words, and maybe you’re too scared to ask, “what does X mean?” or “why do you say Y?” Well, this month we’re taking on the social media challenge of explaining branding and marketing terms to a 5-year-old, and having a little fun in the name of creating a better understanding of this complex world.