4 Beliefs that are Killing Your Brand

Look, we get it! There is so much fake news out there, it’s hard to know what to believe when it comes to managing your social media presence. If it’s not your “expert” social media friend with “over 400 followers on Insta”, then it’s those “get followers quick” ads you’re being fed by the “algorithm”. So, let us (as actual social media experts) help you set the record straight.

BELIEF #1: “Just use my company profile as content for social”

When you’re first getting started on social media and introducing your brand to new people, sure – a company profile is very handy. But after a while, your customers want to see something different than just another post about your services or company history. Think of the brands YOU follow as a consumer (yes, you’re someone’s customer too) – is it the “about us” post that makes you click or Like, or is it an action-packed video or a funny photo? We think we know the answer already.

BELIEF #2: “I’m paying you to do my social media, so I don’t need to get involved”

Okay, let’s take a step back here and ask the question: What are you ACTUALLY paying us for? The answer is simple: To build your strategy and create a strong presence for your brand, online. The BEST way to do this, is by sharing quality, insightful content that pique your customers’ interest – the type of insights only YOU have. The reality is that your customers want to hear from you – and WE are not YOU. So, give us the info, and let us work our magic from there!

BELIEF #3: “3 posts a week is more than enough to grow my page”

Over time, consistent posting and quality content will grow your page… gradually. But if you want to see a spike in your social media following and engagement, we recommend using Facebook and Instagram Stories. Currently, this is one of the best tools to help your brand win “favour” with these platforms. And what’s key about Stories, is that it needs to feature unpolished, authentic content – direct from the source. So, whip out that phone and start story-ing!

BELIEF #4: “We have SO many product shots we can use on social"

Here’s the thing that you need to understand: There is a big difference between product or pack shots and content. Whereas a product shot is great for selling on your online store, content is all about showing your product, team and business in action. More importantly, it’s ENGAGING. It’s beautiful photography and videos that your customers WANT to look at. Remember, you’re competing for the same “attention” as those influencers out there!

INTRODUCING OUR NEW PHOTO AND VIDEO PACKAGES

Meet Eugene, our resident photo and video superhero. In partnering with him, we are excited to offer you exclusive photo and video packages to complement our social media packages.

Here’s what Eugene has to say on the topic: "People are visual - and marketing is a very visual practice. You might think it's a waste of money to hire a professional photographer and that your cell phone pics will do "just fine, thank you". But the reality is that bad content can damage your reputation - especially if your competitor has invested more money in content creation than you have. Remember, you are building a brand - and that means your customers are looking at the FULL picture when they are making their purchasing decision."