4 Marketing Tactics to Drop Like it’s #NotHot

If you follow us on social media, you’ll know that our theme for the month is “then and now”, and we’re taking a look at where design came from and where we’ve taken it in recent years. Boy oh boy, do the times change quickly – and you’d be surprised to find that many of the marketing tactics you maybe still swear by, are no longer as effective as they once were. Time to ditch and run, son!

#1 Chasing Likes on social media

Once upon a time it was ALL about the likes… then it became about the follows… and now it really doesn’t matter so much anymore. Nowadays it’s all about finding QUALITY leads – reaching people who are actually interested in what you have to offer, instead of a Facebook mommy who just follows anything you throw at her. Stop burning your money on Likes, and start giving the people quality content!

#2 Selling, selling, selling

Remember the days when every TV ad, double page spread and social post started with a question, and your product was always the answer? So do we! Well, let’s leave that in 2009 and get with the times – because today, it’s all about the customer and creating a conversation with them. Stop trying so hard to sell and start playing the long game – build that relationship and the sales will follow.

#3 Newsletters – hot or cold?

When email marketing first became popular, everyone and their daughter was sending out mailers. Then it became very uncool to spam your customer with mailers… and now we’re back to being “yay mailers!” Yes, it’s been quite the journey, but we love that newsletters have been “stress-tested” in this way and that they’ve proven themselves to be a hella valuable marketing tool.

#4 Sell on the phone

We’re using the term “phone” quite loosely here to refer to any channel that’s NOT your website. If the pandemic has showed us anything, it’s that a website is no longer a “nice to have” – and beyond that, people are expecting to find your product available online. Don’t ask them to come and find you – it’s time to bring your product to them, in the most easily available way.

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