4 SIGNS YOU NEED A NEW LOGO, LIKE, YESTERDAY
No one ever thinks they need a new logo. After all, it’s been with you for so long, why WOULD you consider changing it?
But just because you’re a little sentimental and attached, doesn’t mean your customers are too. In fact, your logo might just be what’s putting off new customers!
So, let’s look at 4 signs that you are due for a new logo… and STAT!
#1 IT’S NOT LOOKING GREAT, DIGITALLY
If your business has been around for eons, your logo was probably designed with print media in mind – and boy, did that little logo rock customers’ socks off! But now that the world has gone digital, that logo might not translate as well. Having a logo that’s designed with digital in mind is key for brand visibility.
So, let’s see if we can give yours a digital makeover!
#2 YOU’VE OUTGROWN YOUR LOGO
If everything has gone according to plan, your business is thriving and growing from strength to strength. So, ask yourself: Is this logo still a true representation of what I’m offering? Is it a true reflection of the high-quality services and products we offer?
If the answer is ‘no’, you know what to do!
#3 IT’S PALING IN COMPARISON
How does your logo-baby stack up against competitors’ logos? And be honest with yourself. If it’s less appealing than your competitors’ logos, you might be losing customers without even realising it.
Because don’t be fooled:
Your customers ARE judging this book by its cover, and it might be costing you money in the process.
#4 YOUR LOGO IS… A LOT!
Times have changed and so have design trends. Over the last couple of years, there has been a major shift towards simplification – and you can even see it in some of your favourite local brands.
Think Woolworths moving from their iconic serif logo to the sans serif “W”, and FNB trading their detailed tree for a more iconographic version.
The reality is that detail says “dated” – so let’s bring your logo into modern times!
WHY OUR CLIENTS LOVE US
“We have worked with Calypso team quite extensively on a variety of projects: From brand development to design and development of the online store. Having worked in advertising industry internationally, I am very impressed by the level of creative output as well as excellent client service – they care about the work they do and go an extra mile to ensure that the client is happy with the outcome.” - Tetyana Glover, Head of Marketing and CSI @ Secuhold Group of Companies
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