4 Ways to Create a Delicious Omnichannel Strategy
Anyone who’s met us would have heard the word “omnichannel” being mentioned with great paixão (that’s passion in Portuguese). So, what is this big word that we love so much?
Simple. Omnichannel marketing is about creating a strategy where ALL your digital channels work TOGETHER. To explain this concept in even greater detail, we wrote an article on it – check it out! For now, let’s look at a few ways to make omnichannel work for you.
#1 Layer it up like a trifle
And don’t be stingy with the layers! While having a good website is an excellent start, to make your brand more "visible" and "seen" by Google, you need to layer up as MANY channels as you can. We’re talking social media, AdWords, social media advertising, mailers, blogs – you name it. Google wants to see that you’re putting in the time and effort!
#2 Stick to them like toffee
Many people believe that their phone is listening to them, because they’re seeing the same ads across apps, social media and different areas of the web. But this isn’t Google eavesdropping – that brand simply has a good omnichannel strategy. Most of us don’t buy the first time we see an ad; that’s why you want to put your brand in sight of customers, until they CLICK! From there, your sales team can take these leads and convert them into real paying customers.
#3 Make it as easy as pie
Great! Your potential customer has clicked on one of your ads, and they’ve landed on your website. They’ve done all the work, so why make them do even more? Instead of asking them to click onto your contact page, give them a contact form right there – on the page where they land. And yes, that can mean having a contact form on every lead-generating page!
#4 Many slices, but still one cake
Many people confuse omnichannel with multichannel. See, multichannel means using many different channels as part of your strategy. But omnichannel takes it a step further, by creating a unified experience ACROSS all these channels. This means crafting a single-minded message that appears across every single ad and media, so that your customer has a complete experience that drives them to signing up.
WE LOVE A COMPLETE STRATEGY: Is omnichannel the way of the future? We’ll let our strategy guru Tanya answer that for you!
"Since the COVID pandemic, if you didnt realise that the way of the future in business is digital, then you have been living under a rock. Since Digital is the way of the future then it makes sense to align your marketing strategy to a digital one. Omnichannel is proving to be effective for our clients and that makes this whole movement a no-brainer - same messaging, theme, targeting and campaign across various channels - ITS GENIUS!. If you want to find out more - im happy to book a meeting with you to discuss how and why this works."
OMNICHANNEL CASE STUDY!
We recently implemented an omnichannel strategy for one of our long-standing clients. In just 4 months, their enquiries increased by 327% - and 95% of these leads were valid enquiries.