4 Ways to Show Your Website Some Sweet Love
It’s that month of love, baby! And this year we’re celebrating our one true love: Wine! (*speaks in hushed tones to the creative director) Oh wait, no – sorry – what we meant to say was, “our one true love… Digital!” Now, if you love your business, then #fortheloveofdigital please prioritise your digital channels and start optimising your marketing strategy! Let’s kick off this series by talking about websites, specifically.
#1 We love good front-end design
Did you know that you can lose a visitor in 3 clicks? No jokes. Even though you might want your customer to move into your website, and stay a few months, all they want to do is come in, get what they need, and head off to live their life again. It’s not personal, it’s just business! So, if you’re asking them to jump through 23 hoops, you’re probably going to lose them. That’s why it’s so important to keep your design as simple and effortless as possible.
#2 We love using ALL the tools we have
You can have the most beautifully designed website in the world with stunning copy, that’s carefully written around keywords. But one thing so many people forget about is meta data. In the back-end of your website, every page, image and element can be tagged – and it's a key part of creating a well-optimised website. In fact, it’s probably one of the most powerful ways to optimise your website!
#3 We love a website that’s part of a bigger picture
Your website can’t be “its own man”; it’s part of a bigger relationship that is your marketing strategy. See, every digital channel – from your social media to your website and Google search – works together to create a strong marketing strategy. So, if your website isn't pulling its weight, the entire relationship breaks down. And that’s just not cool, man.
#4 We love a custom designed website
You’ve heard of template-based websites and, yes – they can be pretty sweet if you want a stock standard site without any bells and whistles. But if you really want to up your website game, it’s time to talk about custom design – websites that are designed from scratch, front-end and back-end, to work EXACTLY how you want it to. It allows us to create a website that is interesting and ticks EVERY single box.
YES, WE SERIOUSLY LOVE DIGITAL
In case you’re not really sure why we’re waxing lyrical about websites and digital, let our Creative Director will tell you exactly why!
"𝑰 𝒍𝒐𝒗𝒆 𝒅𝒊𝒈𝒊𝒕𝒂𝒍 𝒃𝒆𝒄𝒂𝒖𝒔𝒆 𝒐𝒇 𝒊𝒕𝒔 𝒆𝒗𝒆𝒓 𝒄𝒉𝒂𝒏𝒈𝒊𝒏𝒈, 𝒏𝒂𝒕𝒖𝒓𝒆. 𝑵𝒐 𝒕𝒘𝒐 𝒅𝒂𝒚𝒔 𝒂𝒓𝒆 𝒂𝒍𝒊𝒌𝒆 𝒊𝒏 𝒔𝒕𝒖𝒅𝒊𝒐. 𝑾𝒆 𝒑𝒓𝒐𝒃𝒍𝒆𝒎 𝒔𝒐𝒍𝒗𝒆 𝒇𝒐𝒓 𝒐𝒖𝒓 𝒄𝒍𝒊𝒆𝒏𝒕𝒔 𝒖𝒔𝒊𝒏𝒈 𝒕𝒉𝒆 𝒏𝒆𝒘𝒆𝒔𝒕 𝒓𝒆𝒔𝒐𝒖𝒓𝒄𝒆𝒔 𝒐𝒖𝒕 𝒕𝒉𝒆𝒓𝒆."