6 Ways Your Team Can Elevate Your Social Media
When your agency asks you for “content” for the millionth time, you sigh. What does that even mean!? Well, you’re in luck because this month, we’re sharing a bit of sage wisdom on the topic of staff content creation. We cover this topic in great detail in our Social Media Training, so be sure to contact us if you’re interested in leveraging your staff to grow your brand awareness online.
FIRST, LET’S TALK ABOUT THE “WHY”.
Why is your agency hounding you for content? Simple. While we are marketing experts and we go the distance to learn about your industry, there are limits to how much content we can create from outside your business. Yes, we can work magic – but to create a truly authentic brand presence, your followers want to see what’s happening inside your business on the daily. But it goes even deeper than that!
The more engaging and “real” your content is, the more Google will trust in you… and the more it trusts you, the higher it will push your business in the search results. And yeah, babe, that translates into new leads, new clients, and money in the bank!
While you might not personally have the time to create content, you have an entire team at your beck and call – and if every person shares only ONE photo or story per month, just imagine the difference it can make! So, now let’s look at simple ways your team can help us create banging content for your social platforms.
#1 Snapping day-to-day pics:
Is it someone’s birthday? Did a client visit the office? Is the boardroom being revamped? These are all examples of share-worthy photos we like to see.
#2 Updating their workplace:
Ask your staff to update their workplace on their personal social media accounts – and tag your company. Every tag = credibility, and Google loves to see it!
#3 Filming short video clips:
Reels and video content perform very well on social media at the moment. So, ask your staff to film short clips and send it to us to edit into something fun.
#4 Sharing customer stories:
Even if you can’t mention your customers by name, it’s always a good idea to share mini case studies and stories of what you achieved for your clients.
#5 Liking, Sharing and engaging:
Google rewards brands with high performing content. So, imagine the impact if EVERY person in your team Liked or Shared a post – truly powerful!
#6 Sharing good “finds”:
While we go the extra mile to educate ourselves on your industry, no one knows it better than your team. So, if there’s an interesting article or trend your staff comes across, send it our way – it makes for excellent content!
#PROTIP Rather send too much than too little. If you’re unsure if a story or photo will work, send it to us and we’ll tell you if it’s worth sharing.
WHY CLIENTS LOVE US
"You have created magic with my logo and it took my business to higher levels - that is why I am coming to you again!" - Mpumelelo Mtintso, Book Ibhoni
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