DO YOU KNOW YOUR CUSTOMER’S LOVE LANGUAGE?

February only means one thing: LOVE!

Now, you’ve probably heard of the famous 5 love languages… but did you know that there are 5 languages of brand love? And if you don’t speak these languages, your customers might just ditch you for a hotter, sexier brand. So, let’s get you setup and ready to get into a lifelong relationship with your customers!

LOVE LANGUAGE #1: WORDS OF AFFIRMATION

Your customers want to feel appreciated. They want you to SAY that you value their loyalty and support… they want to HEAR how much they mean to you. Maybe tell them with a social post every now and again, or a personal note or discount code in their order. It really is that simple.

LOVE LANGUAGE #2: ACTS OF SERVICE

What is that your business does for your customers? Sure, you sell a product or a service – but it’s so much more than that. Not only does your offering need to live up to the promises you make in your marketing, you need to provide good aftersales support and customer service.

LOVE LANGUAGE #3: RECEIVING GIFTS

Many companies make the mistake of asking too much of their customer. Of course you want them to buy your product, but you have to GIVE more than you TAKE. Share knowledge, give tips, offer discounts... and only THEN can you ask for that booking, that purchase, that LIKE.

LOVE LANGUAGE #4: QUALITY TIME 

Good business takes time. And your customers expect you to put in that time to really get to know them and their needs. Social media is an excellent tool that can help you to gain insight into your market, while also enabling you to have valuable two-way conversations with them.

LOVE LANGUAGE #5: PHYSICAL TOUCH

Your social media game can be BOMB, but don’t forget that your customers also need physical engagement. Whether it's through meetings or exceptional customer support, being THERE for your customers and having face time is essential in this digital day and age.

Follow us on social! We’d love to have you as part of our family! Like us on Facebook or follow us on Instagram for more tips and tricks.