Give your Brand a Facelift

No, we're not saying you need to book your entire team in for a Botox treatment and a spa day. It’s time to relook your brand and maybe consider how you can revitalise your logo, website and more. As experts in branding and marketing, we thought we’d put together a 6-step Brand Care Guideline to help you give your brand a much-needed facelift.

STEP 1: Replace those wrinkly old uniforms.

Nothing unites a team quite like swanky new uniforms. Investing in new branded shirts might sound like a big expense, but it’s an investment that will pay off multi-fold as it will give your team a morale a boost and make your company look clean and polished.

STEP 2: Refresh tired-looking letterheads. Branded elements like letterheads and email signatures might seem boring but think of how often you send an email or a branded letter. In reality, these elements act like “ads” that your customers see every time they engage with you –so why miss the opportunity to make an impression?

STEP 3: Nip-and-tuck your logo. Look, we’re not saying you need to change your logo entirely. With a few simple tweaks, you can maintain your long-standing brand identity while giving your logo a much-needed update. Think of it as buying new clothes for your brand.

STEP 4: Apply some anti-ageing cream to your brand CI.

Odds are, you’ve been clinging to those same old business colours since 1976 –and what was fashionable then isn’t exactly appropriate. No matter how big or small your brand, a good CI can give it that “million dollar” makeover that brings new business streaming through the door.

STEP 5: Give your website some tender loving care.

Many businesses make the mistake of thinking a website is like a diamond –“forever”. However, the reality is that a website is a constant work-in-progress and if you haven’t relooked yours in the past year, then it’s about time you updated yours. Google will thank you for it!

STEP 6: Inject new life into your social media

Maybe you’ve been managing your own account or perhaps you don’t even have an account. Either way, why not chat to us about our professional social media design and management services? Our designers are experts in the field and will give your brand some serious social klout. Ready to give your brand a face lift?

Our branding experts are on stand-by to assist you. Simply contact us for a full consultation.