THE SILVER LINING TO COVID-19

The Coronavirus pandemic has certainly opened the door to difficult times, but that isn’t the only door that opened. See, if you’ve known us for a while, you’ll know that at Calypso we’re always looking for that silver lining. And yes, we’ve found it: The new era of online business.

We have been blown away by how quickly big and small businesses have turned Covid-19 into an opportunity for innovation. Whether it’s exploring work from home opportunities (like we did!) or taking a business online altogether, what is undoubtedly a trying time for small businesses has also become quite an exciting time –and we will survive and thrive!

Here’s how:

#1 Relook your website.

Even if you have the best website in the world, there is always room for improvement. Maybe it can do with an SEO injection, or perhaps it just needs a design refresh. If you don’t have a website or simply need an upgrade, get in touch with us.

#2 Get active on social media.

We often talk to clients who don’t really know much about social media. So why not take this time to get to know the different platforms and test them out for yourself? You can also chat to us about building a presence for your brand in this online space.

#3 Rethink your corporate identity.

Redesigning a CI guide can be quite a process, and many people have this idea that it will disrupt their business flow. Even though this isn’t the case, the 3-week lockdown is a good time to get a head-start on giving your brand an overhaul.

#4Take your services online

Granted, not all businesses offer a service that you can sell in an online store. But what if this is the first of many lockdown periods? How will your business survive? Now is the time to think outside the box and really consider how your business can operate remotely.