Turn these 5 no-noes’ into yes-yesses

Now, no one likes to admit that they don’t have life all figured out, but when it comes to your brand it’s crucial to be open-minded and open to the support of professionals. We’ve put our heads together and compiled a short list of no-noes that you can turn into yes-yesses –with a little help from our brand and marketing experts.

No-no: Assuming that your clients will stay loyal forever and always.

Yes-yes: Maybe back in the 80s, but not these days. It’s important to constantly remind your clients of what you offer then and how you can improve their lives and/or business. Consider sending out a monthly or quarterly newsletter, highlighting your services and completed projects –it’s your brand’s chance to shine!

No-no: Posting on social media whenever you feel like it.

Yes-yes: Consistency is crucial to the success of your social media pages. This should also feed through into the tone of your brand and the look-and-feel of your posts –consistency, consistency, consistency. Luckily, our designers, writers and strategists know exactly how to get it just right. Check the end of this newsletter for a special offer!

No-no: Treating internal events like “just another party”.

Yes-yes: Internal events can be anything from staff parties to gala dinners for your stakeholders. What’s important to realise, however, is that internal events are just as crucial to your brand success as external parties as it builds morale and helps sketch the bigger picture that is your brand. Chat to us about our event planning expertise.

No-no: Forgetting to update your business collateral.

Yes-yes: Something as small as a business card, when done well, can serve as a mini advertisement for your company. So why not give your brand a facelift in the new year, and consider revamping the “little things” like cards, letterheads, email signatures, and so forth? It’s a small investment with high returns.

No-no: Going with your gut when marketing your brand.

Yes-yes: Look, your gut instinct has brought you this far, so please don’t stop trusting it. But when it comes to marketing, you definitely need a strategy. Simple as that. Without a strategy, your brand has no direction and everything looks “tacked on”. So, let’s chat about how we can grow and guide your brand.