When most brands say “SEO”, we know what they really mean is “we want to show up on Google”.
But the game’s changed significantly over the last couple of years. Nowadays, your customers are searching in all kinds of ways – by typing, by asking and by walking around with their phones. If your content isn’t built to match, it won’t be seen.
So here’s the cheat sheet:
SEO
= When someone types
Search Engine Optimisation helps you show up in classic Google searches. The ones with keywords links, and meta tags. It’s still powerful and very essential, and rest assured we’ll make sure your site’s speaking Google’s language fluently.
AEO
= When someone asks
Answer Engine Optimisation helps you show up when someone says, “Hey Siri, what’s the best [insert your product here] in the Western Cape?” So, good AEO is about creating clarity, structure and answering real questions in ways that voice assistants and AI tools actually understand.
GEO
= When someone nearby
Geo-targeting puts your brand on the map. Literally. It’s how your business shows up in “near me” searches, directions, and local results. If you want walk-ins, local loyalty or region-based relevance – and if you think about how you search personally, you can see why this matters.
WHILE THIS MIGHT ALL SOUND A BIT LIKE WE’RE SINGING “EE-AI-EE-AI-OH”
about Old MacDonald’s farm, the reality is that the world is changing and your brand needs to keep up.
So, let us help you with that!