WHAT DO YOUR BRAND COLOURS REALLY SAY
You probably know by now that colours form the very building blocks of design. But did you know that colours have the ability to evoke emotions, aspirations and even action in the mind of your customer? Let’s delve into some of the most popular colours and how you can use the “brain energy” behind it to your brand’s strategic advantage!
Ravenous Red: Red can increase the heart rate and stimulate appetite, making it effective for promotions and call-to-action buttons. It's often used to grab attention and create a sense of urgency.
Blissful Blue: Blue is associated with stability and trustworthiness, which is why it's commonly used by financial institutions and technology companies. It can also promote a sense of tranquility and professionalism.
Glorious Green: Green is often linked to nature, health, and relaxation. It can evoke feelings of renewal and environmental responsibility, and is used in marketing for eco-friendly products and wellness brands.
Yummy Yellow: Yellow is a bright and energising colour that can draw attention and evoke feelings of warmth and positivity. It’s often used in marketing to create a sense of friendliness and cheerfulness.
Outstanding Orange: Orange combines the energy of red and the cheerfulness of yellow. It’s used in marketing to create a sense of excitement and to encourage impulse buying. It also conveys affordability and friendliness.
Now, let us help you apply these learnings to take your brand to the next level!
We love collaborating with clients who share our passion for 'next level thinking'. Check out some of the work we did for Automation Authority, elevating their brand and bringing the next generation of customers through their doors.
