Inside Scoop

... Expert Intel

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Design
Marketing

2025, WRAPPED – THE CALYPSO EDITION

What a year. 2025 stretched us, shaped us and sharpened our creative edge. So, we decided to do a little reflection and look at what we learned and how we grew this year – you know, those life skills we’re definitely taking into 2026 with us.

Branding
Social Media
Website & App Development

4 WAYS TO RESET YOUR BRAND BEFORE 2026 KNOCKS

November’s that weird in-between month where most brands are in limbo – half holiday mood, half still chasing deadlines. It’s easy to fall into auto-pilot mode, but this is also a valuable opportunity to take a beat to sharpen your brand while everyone else slows down.

Branding
Social Media
Marketing

IS YOUR BRAND STUCK IN THE 2000's?

We all love a little nostalgia, but some things are best left in the past - and we’re not just talking Tamagotchi’s and ski-pants. When was the last time you took a good hard look at your brand design? If your digital presence or messaging feels like it’s stuck in another era, it’s time to get with the times.

Social Media
Marketing
Design
Branding

4 WAYS TO SPRING CLEAN YOUR BRAND

A new season is the perfect time to refresh more than just your wardrobe.

Social Media
Marketing
Branding

4 THINGS WE STAND FOR AS A WOMAN-RUN AGENCY

We didn’t set out to start a woman-run agency – we set out to start a great one. When our three founders came together, they combined their passion for creativity, marketing, events and numbers and built an agency on real relationships, brave thinking, and a deep respect for the work.

Marketing
Social Media
Website & App Development
Copywriting
Branding
Design

5 THINGS YOU DIDN’T KNOW WE COULD DO FOR YOU

Yes, yes, you already know we design logos and “things”. But what exactly are included in those “things”? By now, you know we design logos, create effective social media campaigns, build website, and so on. But did you know that we do so much more than that? So often we’ll sit with a client and they’ll tell us about design woes like pitch decks that need work and tablecloths that need to be mocked up… and we’re like, “hey, friend – didn’t you know we do all of that?”

Marketing
Social Media
Website & App Development
Branding

5 WAYS TO STAND OUT WITHOUT SHOUTING

DO YOU WANT YOUR BRAND TO STAND OUT? #NOTSHOUTING We live in a world where brands are constantly fighting for attention like toddlers – nagging customers and shouting as loudly as they can. But the thing is, the most memorable brands don’t need to yell at all. They know exactly what to say, how to say it, and when to pause for effect.

Copywriting
Social Media
Branding
Website & App Development
Marketing

4 UNPOPULAR OPINIONS YOU DON’T WANT TO HEAR (BUT SHOULD)

Something you should know about us: We’re not here to flatter you, we’re here to grow your brand. So, this month we’ve got some strong (and unpopular) opinions about your brand that you and your current agency (if it’s not us) might not want to hear, but probably should.

Website & App Development
Social Media
Design

5 SIGNS THAT YOUR BRAND IS INVISIBLE

Ever feel like your brand is playing an epic game of hide-and-seek… and losing? You’re posting, you’re talking, you’re connecting, but it feels a bit like you're shouting into the void and hearing crickets. If you can relate, it might be time to reconsider your strategy. Here’s why your audience might be looking through you and how you can turn things around!

Social Media
Photography
Branding
Website & App Development
Marketing
Design

5 PROBLEMS YOU DIDN’T KNOW WERE PROBLEMS

You got 99 problems, but your marketing shouldn’t be one. All of us have bad habits – it happens! But sometimes those little problems can be standing between you and a world-class marketing campaign. So, let’s help each other out and work together to eliminate these little bug bears… so that we can create pure magic!