Inside Scoop

The New Year is almost here, and it’s the perfect time to challenge yourself and your team to kick off 2025 with fresh energy and creativity! We’ve put together 24 fun and inspiring challenges to help you start the year on the right note. From tackling new projects to pushing your limits, these challenges are designed to inspire and motivate you.

Over the course of this year, we answered some of our clients’ frequently asked questions over on our social channels. So, let’s reflect on some of these questions and give you the answers you’ve been looking for.

It might sound crazy, but did you know that typefaces have personality?

When used in the right context, they can convey emotions, attitudes, and characteristics through their design elements. And in true Calypso spirit, we’re going to unpack it for you so you can see for yourself!

You probably know by now that colours form the very building blocks of design. But did you know that colours have the ability to evoke emotions, aspirations and even action in the mind of your customer? Let’s delve into some of the most popular colours and how you can use the “brain energy” behind it to your brand’s strategic advantage!

The brand marketing world is full of big words, and maybe you’re too scared to ask, “what does X mean?” or “why do you say Y?” Well, this month we’re taking on the social media challenge of explaining branding and marketing terms to a 5-year-old, and having a little fun in the name of creating a better understanding of this complex world.

We are lucky to have a mix of young and seasoned designers on our team, and as an agency we believe in supporting the next generation to grow into tomorrow’s shining stars! So, this one’s for you, young designer – we asked our goldies (not oldies) what they wish they knew as a young designer, so hopefully this will help set you up for success.

If you've been paying careful attention to our socials these past few months, you may have noticed a bit of a trend. It's been an absolute blast working our way through the eras, and celebrating the design styles that are unique to each decade. Let’s do a recap to show you what made each era so special!

Play a game with us, would you? Grab one of your products or pieces of marketing material. Got it? Now, place your hand over the logo… and be honest: Can you still tell that it's YOUR brand? This exercise is important for the simple reason that your brand is NOT just your logo. So, start thinking bigger than that!

In the words of Emily Stevens, “Design really is everywhere, so take inspiration from your surroundings.” Come along as we show you the power of spotting design in your everyday surroundings, and why it’s so important for your business to learn to appreciate it.

There was a time where REBRANDING was the keyword of the day – really just a fancy way of saying "starting over". But with the world of marketing moving as fast as it is, and digital becoming the new platform of choice, the need arose for brands to refresh like they've never refreshed before