Inside Scoop

... Expert Intel

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Social Media
Website & App Development
Copywriting
Design
Branding
Marketing

WAIT… IS YOUR BRAND MORE THAN JUST A LOGO?

Play a game with us, would you? Grab one of your products or pieces of marketing material. Got it? Now, place your hand over the logo… and be honest: Can you still tell that it's YOUR brand? This exercise is important for the simple reason that your brand is NOT just your logo. So, start thinking bigger than that!

Marketing
Design
Social Media
Branding

DESIGN IS EVERYWHERE – DO YOU SEE IT?

In the words of Emily Stevens, “Design really is everywhere, so take inspiration from your surroundings.” Come along as we show you the power of spotting design in your everyday surroundings, and why it’s so important for your business to learn to appreciate it.

Branding
Copywriting
Design
General
Marketing
Website & App Development

IS DEBRANDING THE NEW REBRANDING?

There was a time where REBRANDING was the keyword of the day – really just a fancy way of saying "starting over". But with the world of marketing moving as fast as it is, and digital becoming the new platform of choice, the need arose for brands to refresh like they've never refreshed before

Branding
Social Media
Copywriting
General
Marketing
Website & App Development

4 THINGS WE DON’T LOVE THIS #MONTHOFLOVE

Look, don’t get us wrong – we love LOVE! But there are also a few things we don’t love. So, what better time to bare our souls than during the Month of Love? Having worked in the marketing industry for decades, here are 4 things we’ve grown to un-love (don’t come for us).

Social Media
Design
Website & App Development
Branding
Marketing
Copywriting

4 NEW WAYS OF LOOKING AT OLD WAYS OF THINKING

The new year is an opportunity to embrace all things NEW! Let’s start by looking at some hard truths that might not be easy to swallow… at first. Here’s to looking at old ways of thinking in a brand new way… and seeing how this can take your brand to a whole NEW level.

Social Media
Branding
Design
Marketing

6 PROJECTS THAT GAVE US LIFE IN 2023

'Tis the season to celebrate the wins! This year, we accomplished some pretty incredible feats. Big website builds, amazing re-brandings, incredible logo designs… But sometimes the true joy lies in the little things. At Calypso, we truly love what we do

Branding
Website & App Development
Social Media
Copywriting

7 REASONS TO CHOOSE CALYPSO

At Calypso, we believe that a happy team creates great work – and we know our clients agree. So, we figured: Why not give you a little insight into why our team loves this agency, and why they are able to put out such fab work? We know you’re busy, so we’ll keep it short – here’s how each of our team members would describe Calypso in 3 words.

Design
Copywriting
Social Media

4 SIGNS YOU NEED A NEW LOGO, LIKE, YESTERDAY

No one ever thinks they need a new logo. After all, it’s been with you for so long, why WOULD you consider changing it? But just because you’re a little sentimental and attached, doesn’t mean your customers are too.

Social Media
Copywriting
Design

5 THINGS THAT GIVE US CREATIVE ICKs

For too long, everyone has just looked the other way. But not anymore: It's time to talk about the 'creative ick'. Those little things that we see brands and agencies do that really just give us the heebie-jeebies.

Marketing
Copywriting
Branding
Design
Events & PR

RECIPE FOR A SPICY WOMEN-RUN AGENCY

This month we celebrate Women's Month - and we ain't keepin' quiet about it! Since women "belong in the kitchen" (*raised eyebrow) we'd like to share one of our favourite recipes with you this month: The ingredients for a sizzling hot women-run agency.