IS YOUR TYPEFACE SAYING THE RIGHT THING?
It might sound crazy, but did you know that typefaces have personality?
When used in the right context, they can convey emotions, attitudes, and characteristics through their design elements. And in true Calypso spirit, we’re going to unpack it for you so you can see for yourself!
Handwritten typefaces say,
Cursive or handwritten fonts evoke a sense of fun and creativity, making it ideal for children's products or casual brands. Then again, a more cursive or script typeface can also be used to suggest sophistication and elegance, ideal for invitations or luxury brands.
Minimalist typefaces say,
Clean typefaces promote legibility and professionalism, which is important for corporate branding or academic institutions. However, if you opt for a somewhat more rounded typeface, it can feel friendly and inviting, and we often use it when brands that want to appear approachable and relatable.
Serif typefaces say,
Serif and Sans Serif have been at odds with each other for decades! Serif typefaces often exude a sense of tradition, elegance, and reliability, making them perfect for the world of finance and education.
Sans serif typefaces say,
Sans serif typefaces are modern, clean, and minimalist, speaking to approachability and innovation. They are commonly used in tech and design industries, and are good at reflecting a brand’s personality.
Bold typefaces say,
We love using strong, uppercase typefaces to convey authority and importance. Bold, sturdy typefaces generally communicate strength and reliability, and are perfect for companies like banks or distribution companies.
Unconventional typefaces say,
Unconventional or geometric fonts generally convey a sense of modernity and forward-thinking, which makes it perfect for tech startups or creative agencies. Quirky, unique fonts can also create a light-hearted or whimsical feeling, when used in the right setting.
Now, let us help you apply these insights to take your brand to the next level!
'You know that feeling when you swipe right and everything just CLICKS? Well, that's how we feel about Calypso x Abodery - the collab that's been bringing us life. Because we love nothing more than working with clients who just "get" our way of working.