Inside Scoop

There was a time where REBRANDING was the keyword of the day – really just a fancy way of saying "starting over". But with the world of marketing moving as fast as it is, and digital becoming the new platform of choice, the need arose for brands to refresh like they've never refreshed before

Look, don’t get us wrong – we love LOVE! But there are also a few things we don’t love. So, what better time to bare our souls than during the Month of Love? Having worked in the marketing industry for decades, here are 4 things we’ve grown to un-love (don’t come for us).

The new year is an opportunity to embrace all things NEW! Let’s start by looking at some hard truths that might not be easy to swallow… at first. Here’s to looking at old ways of thinking in a brand new way… and seeing how this can take your brand to a whole NEW level.

'Tis the season to celebrate the wins! This year, we accomplished some pretty incredible feats. Big website builds, amazing re-brandings, incredible logo designs… But sometimes the true joy lies in the little things. At Calypso, we truly love what we do

At Calypso, we believe that a happy team creates great work – and we know our clients agree. So, we figured: Why not give you a little insight into why our team loves this agency, and why they are able to put out such fab work? We know you’re busy, so we’ll keep it short – here’s how each of our team members would describe Calypso in 3 words.

No one ever thinks they need a new logo. After all, it’s been with you for so long, why WOULD you consider changing it? But just because you’re a little sentimental and attached, doesn’t mean your customers are too.

For too long, everyone has just looked the other way. But not anymore: It's time to talk about the 'creative ick'. Those little things that we see brands and agencies do that really just give us the heebie-jeebies.

This month we celebrate Women's Month - and we ain't keepin' quiet about it! Since women "belong in the kitchen" (*raised eyebrow) we'd like to share one of our favourite recipes with you this month: The ingredients for a sizzling hot women-run agency.

AI stands for Artificial Intelligence – not "ai, ai, ai, jinne tog!" as many people might think. As this ‘scary unknown’ continues to work its way into our world, you may feel intimidated and hesitant… but we're not. Why?

Your little brand is growing into quite the moody teenager – undergoing many changes, and not always the easiest to understand. In last month’s post, we looked into tips for raising a strong, healthy brand and now it’s time to move onto the next phase: Brand puberty – YIKES!